Our Philosophy

At the NBA, we celebrate our common love of the game, building connections that enable us to leverage our differences. Basketball transcends all dimensions of diversity – those you can see, and those you can’t. It’s a game that anyone, anywhere, can participate in and follow. While our players, employees, and fans hail from every corner of the world, they come together through the common languages of sports and are united by their love of basketball.

At the NBA, diversity and inclusion are central to our game, and we believe that they are catalysts for innovation. We know that our business is stronger when we leverage our differences to generate more and better ideas, sparking innovation that further connects us to our fans and our communities.

A Global Presence

Basketball is one of the most popular team sports, played by more than 450 million people worldwide. We embrace the true global nature of our game and our business. Our global presence includes offices in 13 markets around the world.