Economic Inclusion

The NBA is committed to economic inclusion by identifying underrepresented suppliers among the businesses with whom we work. We partner with agencies such as the National Minority Supplier Development Council (NMSDC), Women’s Business Enterprise National Council (WBENC), the National Gay and Lesbian Chamber of Commerce (NGLCC) and local Chambers of Commerce to help expand our reach. Our goal is to maximize participation by underrepresented suppliers through the development of mutually beneficial business relationships.

Our policy is a reflection of our commitment to broader inclusion efforts and to the communities where we work and live.  We understand that when underrepresented suppliers succeed, the communities they serve share the benefits.


NBA All-Star 2025

Watch this video to learn about Business-to-Business (B2B) diversity engagement and professional development opportunities as part of NBA All-Star 2025.

Click here to register for NBA All-Star Capacity Building Series.

If you are interested in providing services for NBA All-Star, you can click here to learn more about the services we use and our process.

 

Doing Business with the NBA

The following is a list of useful information every business owner should know before developing a partnership with the NBA:

  1. Be familiar with the game and our league. Knowledge of current issues and events can give your business a competitive advantage. 
  2. Be realistic. Understand the scope of the opportunity you are seeking and your capacity to provide those services on a broad scale.  The NBA is a world-class brand and the demand to do business with us is high.
  3. Know the competition. Be cognizant of who your competitors are and be prepared to highlight differentiators for your business.
  4. Get certified. If eligible, the NBA encourages underrepresented suppliers to be certified by a certifying agency when possible.

 

If a supplier is a diverse-owned business, to be considered such by the NBA, suppliers must be 51% owned, operated and controlled by one or more of the following:

  • Ethnic Minority Business Enterprise (MBE)
  • Women Business Enterprise (WBE)
  • Lesbian, Gay, Bisexual, Transgender Business Enterprise (LGBTBE)
  • Veteran Business Enterprise (VBE)
  • Disability-owned Business Enterprise (DOBE)

All suppliers are encouraged to register via our supplier portal.

For more information about B2B diversity at the NBA, please contact NBASupplierDiversity@nba.com.